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Wish You Were Here

September 09, 2020

Recovery messaging theme for Raleigh/Wake County–One of the things that we spent a lot of time exploring, internally and with resource groups and alliances, was: what theme could unite and tie together all of the various content pieces, ads, tweets and marketing materials that we’ll produce countywide for the rest of 2020, in support of tourism recovery. WISH YOU WERE HERE is the theme that we’re applying.

I believe our hospitality workers and business owners genuinely have missed their interactions with Wake County’s visitors the past few months, and the creative materials we’re producing in support of a messaging campaign point this out and call to customers’ attention the opportunities to engage with the destination’s brand, while addressing visitor health and safety. We initially launched this campaign theme last week on the visitRaleigh-brand social media accounts.

We also believe that, if many of our partners participate both in Count On Me NC and with the #WishYouWereHere hashtag, it will send a meta-message to clients and stakeholders of all kinds… that Raleigh and surrounding towns comprise a hospitality community of collaboration and cooperation.