BB&T now Truist | News Release
Make Way for Truist Purple
The Nation's Sixth Largest Bank Reveals Visual Identity and Logo
CHARLOTTE, N.C., Jan. 13, 2020 /PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today announced the launch of a bold new look and feel with a signature color and modern monogram logo. Following the completion of the merger of equals between BB&T and SunTrust in December 2019, the visual identity further signals the company's commitment to inspire and build a better future for clients and communities.
"As a brand, we will innovate and redefine the client experience, making Truist the most client-centric financial services company," said Dontá Wilson, chief digital and client experience officer for Truist. "Our visual brand identity speaks to the importance of human touch and dynamic technology in delivering trusted solutions to our clients, and is a powerful depiction of our commitment to building the future of finance."
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